Convenience Stores on Dessert Battle

Convenience stores are now in a battle of selling desserts.
They are eager to defeat traditional dessert shops.
They offer sweets with cheap price but in good quality.
Being influenced of the recession, they are putting efforts to catch customers, this time with a aggressive dessert strategies.
Lawson has made its own sweets brand, Uchi Cafe, and the most popular of all is Premium Rolled Cake, which is sold at only 150 yen.
Family Mart has made its own brand, Sweets Plus, and their W Cream Eclair is very famous.
I especially like Premium Rolled Cake of Lawson's. However, Family Mart has many different sweets than Lawson, I think. Family Mart often release new sweets, which attracts young people.