Softbank Profits the Double

Softbank Corp. said that their profit has doubled in the last quarter as its cellular business continue to expand.
The net profit was 43.37 billion yen during the July-September period, up from 21.75 billion yen a year before.
Softbank is the only Japanese operator to offer the iPhone, which are popular for its convenience in countries such as North America and Europe.

The upstart carrier is the smallest of Japan's big three mobile companies, but has been successively undercut rivals with cheap calling plans and impressive advertisements, including the Otousan series, adopting famous American stars, and Japanese stars.

I am also a user of Softbank cell phone, and I'm satisfied with the plans they have.
I use call phone every day, e-mailing someone and calling whenever I want to. But it doesn't cost much. It's about 2500 yen a month. When I was using docomo cell phone, it cost about 6000 yen a month doing the same thing.
I think their plans are economically impressive to consumers.